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Dapper Dividends

Stop buying dividends.

Published 25 days ago • 2 min read

Presented By: The Early Bird

And start buying the business paying the dividend instead.

That's it for this week, so let's get to the portfolio update.

I'm kidding.

But seriously, as I'm wrapping up The Great Depression: A Diary, the Author, writing in January 1936, had a great observation.

In the Roaring Twenties, everyone bought high-yielding investments without understanding what they were buying.

4% and 5% returns were too low, so most retail investors looked elsewhere for high returns.

Then the crash and following panic happened, and everyone got out of stocks and sold at the bottom.

Fast forward to when things started recovering and wouldn't you know it, people started piling back into common stocks.

Benjamin Roth said, "None of these people seem to know the first principles of investment- how to gauge the value of a stock or how to look for accurate information. They buy and sell on tips, and since the market has been rising since 1932, they are coming out ahead."

He knew the winds of war were starting to blow across Europe, but of course, he had no idea it would lead to another World War and the subsequent manufacturing boom helping to pull the economy out of the Great Depression.

But the point is that people chase yield and buy things they don't understand.

They did it in 1926, 1936, and will probably do it again in 2026.

Most of us have been guilty of this, but before investing, asking ourselves, "Do I understand what I'm investing in here?" can be very valuable.

There's a saying that goes, "Stop chasing yield and start chasing profit."

As I shared in the last livestream, investing in profitable and growing businesses is almost always superior to just buying a high dividend yield.

I would love to know if you ever made a mistake chasing yield by hitting reply.

😁Special THANK YOU to the (11) people who responded to the last newsletter!!

Check out the portfolios and podcasts, or see what’s cooking on YouTube.

That said, let’s get to this weeks portfolio activity.


Dividends Received ~$7.66

  • Agree Realty (ADC) | $7.66

Dividends Received Year to Date~

$2,070.75


Stocks Sold (AVERAGE)

  • 7 Altria (MO) | $41.69

Stocks Bought (AVERAGE)

  • 20 Johnson & Johnson (JNJ) | $150.59
  • 5 Agree Realty (ADC) | $55.61
  • 5 Harrow Health (HROW) | $12.65
  • 2 VICI Properties (VICI) | $29.10

Notable Ex-Dividends This Week + SSD Score

  • 4/18 Procter & Gamble (PG), 2.59% |99VS
  • 4/19 Colgate-Palmolive (CL), 2.33% |90VS
  • 4/19 CVS Health (CVS), 3.88% |90VS

If you missed it, check out how to backtest any stock or ETF's reinvested dividends.

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Random music video I enjoy and you might too!

🎵Tom Petty & The Heartbreakers - You Got Lucky"🎵

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Hey, you made it to the end of the newsletter!

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That said, have a WONDERFUL week, and I'll see you in the next one.


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Dapper Dividends

Russ Knopf

Each week you'll learn how to be a better dividend investor and follow the journey of a welder with a passion for passive income to $1,000,000 and beyond.

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